Few Tips for Opening A Coffee House Business
Can’t open your eyes without having a smoking hot cup of coffee? Only a coffee person can feel the urge for drinking coffee.
The work pressure, deadlines, the late-night study gives us the headache, lethargy, and inertia and coffee can really do wonders in such situations.
According to a report, every organized coffee house market in India has witnessed leaps and bounds. Coffee house business comprised more than 10% of the total organized food services market in the country as per the report.
Deep down inside almost every coffee lover has a dream of owning a coffee house business someday, or hopes to be a businessman who can provide people solace with coffee.
Have A Concrete Business Plan for Cafe / Coffee House Business –
It might look like a very easy business if you compare it with that of a restaurant business but this is where you are wrong. Running a coffee house business is not that easy.
That’s why you need a concrete business plan before starting the coffee shop business. The plan based on market research will make the next steps easier.
The planning involves budget details, assumed profits, return on investment, future plans, further investment based on the latest profits.
Who your target audience is, how you are going to reach them, and deciding the unique selling proposition of your service that will make people choose it over other contemporary brands.
Select the Right Place –
Select the location wisely, where you are going to establish your coffee shop, select the location among the most populated areas.
Try to avoid places, where there are already lots of coffee shops, are existing. The locations which have colleges, schools, offices nearby are the best to grab more customers.
Check the accessibility of the market, shops before finalizing the spot for your coffee house. If the location is near to the market, then it would easier for you to buy the resources for your business.
Employ the Right People –
Selecting the right employees can actually take your business to the pinnacle of success. Try to hire professional, experienced employees.
The waiters and waitresses should be well mannered and everyone should maintain the hygiene of the café. They must know how to deal with every customer and only select those who are ready to work with devotion and passion.
Promotion and Marketing –
Make a marketing plan for the promotion. Select the media as per your budget and the target market. Make sure that advertisements in your coffee shop are getting placed in the local newspapers, TV channels.
Use pamphlets, handbills and try to put hoardings, banners on the streets.
It will add on to your favor, if you add sales promotion tricks like discount, coupons, buy one coffee and get another free snack with coffee, etc.
In a coffee house, the taste of the coffee matters, but before letting them have coffee at your shop, the setup of your coffee shop must compel them to enter the place.
The interior decorations, furniture, cutleries must be attractive. Once the customers are impressed, then you have to take the test to prove your culinary skills.
With a shelf containing good quality paperbacks, light music in the background and delicious snacks and beverages are the key to run a successful coffee house.
The coffee shop must have the ambiance that you can enjoy solely and also with your friends.
Looking for a coffee shop franchise opportunity? Get in touch with Brewbakes today!