Once you have established the cafe set up, now it is your turn to run your coffee shop business successfully.
Coffee shops are mushrooming these days and there is a cut-throat competition in the market so you need to have a perfect understanding of the coffee shop business.
It takes years to earn a good reputation, and it can be finished in seconds and once a business starts running low, it is difficult to start another business.
But there are ways that can flourish your present coffee shop business. Here is a small guideline for you :
Opening Times –
No matter how long you are running your coffee shop or how well experienced you are, you should know that the opening timings can impact your business immensely.
Try to open your coffee shop as per the number of customers. If there are a few potential customers in the morning, but you are still willing to open your coffee shop at that time, that might cost you more expenses.
If the number of customers increases in the mid-day, then start opening your shop by that time. Keep open your shop for a longer time at the weekends. You must keep changing the opening timings as per the crowd.
Stock and Products –
Keep observing the stock of the food and beverage products. You should use them all within their expiry date, otherwise, the wastage of food and beverage will lead your business to loss.
Always serve fresh food and reduce your menu list if required. It is unnecessary to keep the less popular items on the menu. Only prepare the food items that are high on demand.
No remaining food will be leftover. If you have more food in your storage and you can’t keep them for a long time, it is better to sell them with discounts or offer them for free with the purchasing of beverages.
Service Style –
One should change the service style of their cafe as per their convenience. If presently you are not offering the takeaway option, then you should include it later.
Alternatively, you can add some more seats for the customers who like to sit in the cafe instead of taking away. Apart from this you also can add the home delivery option.
The cafe should be well decorated and the ambiance must be pleasant. The seating arrangements, music, books, cutleries and everything about the cafe must be attractive.
Your employees are the real asset. Make sure that they are working at your cafe willingly.
Train them enough and they must be well behaved because the satisfaction of customers depends on it. Employees should be smart enough to deal with any critical situation in the cafe.
Deal with Unhappy Customers –
Yes. This is one of the biggest problems a coffee shop owner faces in his lifetime. Satisfying unhappy customers is not that easy, but you have to be tricky. You should deal with every problem gracefully.
First, you should listen to their problem and then decide that if you should take a stand against them or make a mutual settlement. It is better to sit with your customers and discuss their problems.
Communicate with them and maintain your transparency. Sometimes giving a free coffee or snacks can solve the problem.
With the aforementioned tips, you can run a coffee shop successfully. Even if you have not started your coffee shop business, you can try it now.
Big brands like Brewbakes is offering franchise to so many big cities and that will be a golden opportunity to all of us.